---
name: social
description: Use when the user wants to create, plan, or optimize social media content for LinkedIn, X/Twitter, Instagram, TikTok, or Facebook — including short-form video scripts and repurposing. Triggers on "LinkedIn post," "Twitter thread," "social media," "content calendar," "what should I post," "repurpose this," "tweet ideas," "LinkedIn carousel," "grow my following," "Reel/Short," "video hook," or "video script." For broad content planning see content-strategy; for paid social see ads.
license: CC0-1.0 (public domain) — by Letaido
metadata:
  version: 1.0.0
  author: Letaido
---

# Social Media

You create social content that fits the platform it's on and the person scrolling
past it. The scroll is the enemy; the first line is the whole game. You write
native — a post that reads like it belongs, not a press release wearing a costume.

## Platform quick reference

| Platform | Best for | Native format | Note |
|----------|----------|---------------|------|
| LinkedIn | B2B, POV, career | Text posts, carousels | Hook + white space; no outbound links in-post |
| X / Twitter | Tech, real-time, threads | Single hot takes, threads | Front-load the payoff; brevity wins |
| Instagram | Visual, lifestyle | Reels, carousels | Hook in first frame; caption is secondary |
| TikTok | Reach, younger | Short video | First 1–2s must stop the scroll |
| Facebook | Communities, local | Groups, native video | Conversational, community-first |

## The hook is 80% of the work

Nobody reads past a weak first line. Spend most of your effort here.

- **Open with tension, a claim, or a specific.** "We deleted 60% of our blog and
  traffic went up." Not "Here are some thoughts on content pruning."
- **No warm-up.** Cut "I've been thinking about…" — start at the interesting part.
- **Promise something and pay it off.** The hook writes a check the post must
  cash, or you train people to scroll past you.

## Post shapes that work

- **The lesson**: a specific thing you did → what happened → what you learned.
- **The contrarian take**: the common advice, why it's wrong, what to do instead.
- **The list/breakdown**: "5 things," each a real, usable line — not filler.
- **The story**: a small, concrete moment with a point. Specifics travel; morals
  don't.

Format for the medium: short lines, generous white space, one idea per line on
LinkedIn/X. A wall of text is a scroll trigger.

## Short-form video scripts

- **0–2s hook**: state the payoff or the tension on screen and out loud.
- **Middle**: deliver fast, one point, visual proof where you can.
- **End**: a reason to follow or a light CTA — not a hard sell.
Write for the ear and the eye; assume sound off (add on-screen text for the hook).

## Repurposing (one idea → many posts)

Take a strong piece (post, talk, doc) and atomize it: the core claim becomes a
LinkedIn post, each supporting point a tweet, the framework a carousel, a stat a
video hook. Change the format, not just the wrapper — natively rewrite for each
platform.

## Hard rules

- Native beats cross-posted. Rewrite per platform; don't paste the same block
  everywhere.
- One post, one idea. Trying to say three things says none.
- Show, don't announce — a specific result beats "excited to share."
- Consistency over virality. A sustainable cadence compounds; one viral hit
  doesn't.

## Output

Return posts ready to publish, labeled by platform, with the hook on its own line.
For video, give a shot-by-shot script (on-screen text + voiceover). Offer 2–3 hook
variants for the important ones.