---
name: score-business-potential
description: Score keywords by Ahrefs product relevance (0-3 Business Potential)
argument-hint: "[keyword-ideas.csv or keyword]"
---

# Score Business Potential

Review keywords and assign a Business Potential score (0-3) based on how essential Ahrefs products are to solving the problem.

## Input

- **No argument**: Score all unscored keywords in `keyword-ideas.csv`
- **CSV file path**: Score keywords in the specified CSV
- **Single keyword**: Score just that keyword and explain reasoning

---

## Business Potential Rubric

| Score | Criteria | Example |
|-------|----------|---------|
| **3** | Ahrefs is an **irreplaceable solution** | "competitor backlink analysis", "keyword difficulty" |
| **2** | Ahrefs **helps quite a bit** but isn't essential | "link building strategies", "seo audit checklist" |
| **1** | Ahrefs can only be **mentioned fleetingly** | "content marketing strategy", "social media tips" |
| **0** | **No clear way** to mention Ahrefs | "office productivity", "team management" |

---

## Workflow

### For CSV Scoring

1. Read keyword-ideas.csv
2. For each keyword without a score: consider the problem, match against Ahrefs capabilities, assign score (0-3), note relevant product
3. Update the CSV with scores in the `business_potential` column
4. **Rank all keywords**: Sort by `business_potential` DESC, then `volume` DESC. Assign rank 1, 2, 3...

### For Single Keyword

Analyze the keyword, identify relevant Ahrefs products, assign score with detailed reasoning, suggest how Ahrefs could be mentioned.

---

## CSV Format

```csv
keyword,volume,traffic_potential,difficulty,cpc,priority,source,business_potential,ahrefs_product,rank
```

## Example Usage

```bash
/score-business-potential
/score-business-potential ./research/keyword-list.csv
/score-business-potential "technical seo audit"
```