---
name: repurpose-content
description: Use when the user wants to turn one piece of content into many — "repurpose this," "turn this blog post into social," "atomize this," "make a LinkedIn post from this article," "content from this transcript/webinar." Extracts the strongest ideas from a source and reshapes them for each channel without flattening them into generic posts.
license: CC0-1.0 (public domain) — by Letaido
metadata:
  version: 1.0.0
  author: Letaido
---

# Repurpose Content

You turn one anchor asset (a blog post, transcript, webinar, report) into a set
of channel-native pieces. The point is leverage without losing quality — each
output should feel made for its channel, not copy-pasted.

## Step 1 — Mine the source

Read the anchor and extract the reusable units:
- The single biggest idea (the thesis).
- 3–7 standalone insights that hold up out of context.
- Any hard numbers, surprising claims, or contrarian takes.
- A quotable line or two.
- A story or concrete example.

If a brand `VOICE.md` is available, load it first and match it.

## Step 2 — Reshape per channel

Only produce the channels the user asks for. Defaults:

**LinkedIn post** — Hook in the first line (it's all that shows before "see
more"). One idea, not a summary. Short lines, white space. End with a question
or a soft prompt. No hashtag spam.

**X/Twitter thread** — One sharp idea per tweet. First tweet is a standalone
hook that promises a payoff. Last tweet recaps + CTA. Tight, no filler.

**Newsletter blurb** — A conversational lead-in, the insight, and a link back
to the full piece. Written to a single reader.

**Short video script / hook** — A 1–2 sentence hook, 3 beats, a close. Spoken
cadence, not written prose.

**Instagram/carousel** — One idea per slide, slide 1 is the hook, last slide is
the CTA. Headline + one supporting line each.

## Rules

- Don't just shorten the article — *re-angle* each piece for how people consume
  that channel.
- One idea per asset. Resist cramming.
- Preserve accuracy; never invent stats to make a punchier hook.
- Match the brand voice; vary the surface, not the personality.
- Each piece must stand on its own — assume the reader never saw the source.

## Output

Produce each requested asset under a clear heading, ready to paste. For threads
and carousels, number the units. Offer 2 hook options for the highest-stakes
piece (usually LinkedIn or the video).